In Search of More Revenue, Delhi Metro Gets Its First Ad-Wrapped Train

Source:  www.ndtv.com

In a first, the Delhi Metro today inducted into its fleet a train with advertisements wrapped on its exterior, a move aimed at augmenting its non-operational revenues.

The train will run on the Dwarka-Vaishali route of DMRC’s Blue Line which is one of the busiest in the entire Metro network.

“The exclusive advertising rights, valid for 10 years, have been given to two agencies and the selected agencies will give annual licence fee,” said a DMRC spokesperson.

Fifteen such trains will be initially inducted, the spokesperson said, adding it will a “gradual” process. The second train will start running on the Yellow Line next week.

“Approximately 15 such trains will be inducted into service initially with seven trains on Yellow Line (Jahangirpuri – HUDA City Centre) and eight trains on Line Blue Line (Dwarka Sector 21 – Noida City Centre/Vaishali) which are the busiest lines of Delhi Metro network. The first
train on Yellow Line will also be inducted by next week,” said a DMRC spokesperson.

Advertisements adorning the exteriors of the trains will be in the form of pictures, holographic images, visual displays and digital among others, the spokesperson added. More info

Ilustration photo Shadi Pur Metro Station – Delhi Metro by Alauddin Ansari

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