IRCTC’s Rail Neer bottle to get a new look

Source:  www.dnaindia.com

The Rail Neer bottle, the hugely popular packaged water with railway travellers, is getting a facelift that will be sleeker in design, longer in shape, a bit thinner and more curvaceous at the top for a better grip.

Driven by the need to make its Rail Neer more competitive by reducing the manufacturing cost of the bottle in which it is packaged, Indian Railway Catering and Tourism Corporation (IRCTC) has decided to give it a new look and provide a tough competition to the private players while maintaining the purity standards.

“In fact, our plant at Ambernath in Maharashtra has already started manufacturing the new attractive design of Rail Neer bottles and are available in trains and at railway stations,” said Dr. A K Manocha, Chairman and Managing Director, IRCTC. More info

Author: admin
Tags