IRCTC ties up with Simpli5d Technologies to power captchas on its ticket booking website

By  Priyanka Sangani, ET Bureau

PUNE: IRCTC has tied up with Simpli5d Technologies, the company behind NLP Captcha to power the captchas on its train ticket booking website.

A captcha is typically a set of letters or numbers you are required to fill before proceeding with certain transactions so that the website knows that you’re a human and not a bot. NLP Captcha is an audience intelligence platform that replaces the tradition captchas with advertiser driven content.

“At IRCTC, security and user experience are the most critical concern for us and at the same time we look for new avenues of revenue other than the core business of ticketing. NLPCaptcha fits in beautifully into all this – it provides better security, enhanced user experience and an altogether new stream of advertising revenues for IRCTC, said a senior IRCTC official.

IRCTC handles over one million ecommerce transactions a day and over 100 million captchas are solved on the platform every month, which will be replaced by NLP Captchas. Amit Mittal, CEO, Simpli5d Technologies told ET that this tie up would triple the volumes that the company currently handles. More info

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