Indian Railways for Swachh Bharat

Source:  www.niticentral.com

Swachh Bharat is branding its way into the hearts of the people of India. Particularly, into the hearts of those who travel aboard Indian Railways. A recent branding campaign with the Swachh Bharat Campaign displayed on tea cups is proof of this.

The cups, sponsored by the International Vaish Foundation, are a small way of asserting the philosophy that drives the Modi Government’s cleanliness drive. Small gestures like this can go a long way in driving the message of a Swachh Bharat home.

It has been evident for some time that in order for the SBA to be more than just a gimmick, it must go beyond celebrity-level activism and Twitter hashtags. With the movement taking a more grass roots form, its entry into the everyday lives of people may very well happen in the near future. More info

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