Indian Railways’ Rail Neer has few takers in its own premises

By Prajakta Chavan Rane, Hindustan Times

The much-touted Rail Neer bottled water, manufactured by Indian Railway Catering and Tourism Corporation (IRCTC), has very few takers in its own premises thanks to stall vendors who are reluctant to stock it, since other brands give them a bigger profit margin.

Over 6.57 lakh litres (54,792) crates of Rail Neer is stacked in the IRCTC warehouse at Ambernath. The total requirement of bottled water at major suburban stations on both Central Railway (CR) and Western Railway (WR) is over 11,000 crates. However, hardly 500 Rail Neer bottles are sold on these stations

In August 2014, the IRCTC, an enterprise of Indian Railway, commissioned its packaged mineral water bottling plant at Ambernath, so that they can vouch for the quality of water available in trains and railway premises. The IRCTC had invested more than Rs. 23 crore to develop this plant and is still spending a huge amount for operation and maintenance.

However, six months down the line, the IRCTC have failed to garner sufficient response on suburban stations, apparently because of lack of support from Western and Central Railways (CR). This is irrespective of the railway board directives, which made availability of Rail Neer mandatory at selected suburban stations. More info

Ilustration photo by http://www.knnindia.co.in/

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