Amazon wins two years right to power IRCTC’s online retail arm

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Almost after a year of suspense, Amazon has successfully bid for IRCTC’s retailing arm. The ticketing portal has put ‘shop on Amazon’ tab on its homepage which redirects to a separate landing page on Amazon India.

Besides Amazon, Flipkart was also lobbying hard for the government-owned platform.

The final amount quoted from Amazon is unknown but according to YourStory sources it’s in the range of six to eight crores for two-year deal. Gurgaon-based Yebhi was the first player to bid for the platform and paid around two crore annual licensing fee through open bidding.

In a press statement, Amazon confirmed its partnership with IRCTC as its preferred Online Shopping Partner for a period of two years. As IRCTC’s preferred shopping partner, Amazon.in will power and manage the entire solution from bringing in selection, enabling ordering, information security, complaint management, fulfilment and returns handling.

Besides Amazon and Flipkart none of the other e-commerce majors like Snapdeal, ShopClues and Jabong had shown much interest in IRCTC’s online retail platform. More info

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